Key criteria for choosing restaurants and food delivery scenarios in Moscow

In a growing food delivery market, understanding consumer behaviour becomes a basic factor in the development of food delivery services. This study identifies criteria for selecting a restaurant by consumers and scenarios of ordering food delivery. The main purpose of the research is to define consu...

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Bibliographic Details
Main Authors: D. A. Khokhlov, A. S. Brazhnikova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2024-03-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/5026
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