Designing a model to improve the behavior of Iranian handicrafts e-commerce customers by increasing customer trust

Abstract The purpose of this research is to design a model for improving the behavior of Iranian handicrafts e-commerce customers with the approach of improving customer trust. According to its purpose, the research method is applicable, and mixed (qualitative-quantitative) in terms of its implement...

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Bibliographic Details
Main Authors: mohsen seidi, Fataneh Alizadeh Meshkani, Ahmad Sardari, Abdullah Naami
Format: Article
Language:fas
Published: Iranian Business Management Association 2024-09-01
Series:ارزش آفرینی در مدیریت کسب و کار
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Online Access:https://www.jvcbm.ir/article_181587_8c489a500934e059c74044888b171812.pdf
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