Assortment and promotion optimization in a retail chain
An examination of two areas of promotion and assortment planning in an environment is attempted in this paper. Sales promotion is a marketing strategy used by retailers to increase sales and profits by retaining customers and preventing them from switching to their competitors. Various prod...
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2024-01-01
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| Series: | Decision Science Letters |
| Online Access: | http://www.growingscience.com/dsl/Vol13/dsl_2024_52.pdf |
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