AI and digital out-of-home advertising in smart cities
The purpose of the text is to explore some of the possibilities that artificial intelligence (AI) offers to increase the effectiveness of digital out-of-home (DOOH) advertising campaigns. The object of analysis is the creation of advertising content, with special attention paid to personalized adve...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Pro Universitaria
2025-03-01
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| Series: | Smart Cities and Regional Development Journal |
| Subjects: | |
| Online Access: | https://scrd.eu/index.php/scrd/article/view/609 |
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