Examining How Electronic Word-of-Mouth Information Influences Customers’ Purchase Intention: The Moderating Effect of Perceived Risk on E-Commerce Platforms
The fast expansion of the information technology industry has removed the limitations of time and location for Internet users. Individuals now use electronic word-of-mouth (eWOM) while engaging online, especially on community-focused platforms such as e-commerce websites (Shopee, Lazada, TikTok Shop...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2024-12-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241309408 |
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