The Strategic Importance of Consumer Insight in Defining Place Brand Identity and Positioning
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin
2013-11-01
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| Series: | Journal of International Studies |
| Online Access: | http://www.jois.eu/files/JIS_Vol6_2_2.pdf |
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