Facilitate cross-selling of value-added mobile services using data mining
Gaining a competitive advantage is very important for mobile operators. Mobile value-added services are one of the innovations that operators use to diversify their business. Cross-selling is crucial for mobile operators to generate revenue and profits. Because operators will incur lower ancillary c...
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| Format: | Article |
| Language: | fas |
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University of Qom
2023-09-01
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| Series: | مدیریت مهندسی و رایانش نرم |
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| Online Access: | https://jemsc.qom.ac.ir/article_2025_f171f2d2f7306c64f3fe1e1c516aeb69.pdf |
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| _version_ | 1832577517905510400 |
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| author | Hamidreza Atefi |
| author_facet | Hamidreza Atefi |
| author_sort | Hamidreza Atefi |
| collection | DOAJ |
| description | Gaining a competitive advantage is very important for mobile operators. Mobile value-added services are one of the innovations that operators use to diversify their business. Cross-selling is crucial for mobile operators to generate revenue and profits. Because operators will incur lower ancillary costs compared to attracting new customers. But it is not easy for them to identify potential customers who buy the services provided by operators. In this article, an attempt has been made to facilitate the cross-selling of mobile value-added services. The data used in this research is information about the past purchases of the customers of HamrahAval Company from the value-added mobile services. In the proposed solution, the infrastructure for creating cross-selling customer profiles is discussed. In this solution, after determining the optimal category of customers using their clustering, an attempt has been made to discover the rules between the services used by customers. By creating this profile, a target community can be achieved for the cross-selling of each service. |
| format | Article |
| id | doaj-art-267a90a3717e44459e61aa316cb5a7c1 |
| institution | Kabale University |
| issn | 2538-6239 2538-2675 |
| language | fas |
| publishDate | 2023-09-01 |
| publisher | University of Qom |
| record_format | Article |
| series | مدیریت مهندسی و رایانش نرم |
| spelling | doaj-art-267a90a3717e44459e61aa316cb5a7c12025-01-30T20:18:53ZfasUniversity of Qomمدیریت مهندسی و رایانش نرم2538-62392538-26752023-09-019110812210.22091/JEMSC.2022.7298.11592025Facilitate cross-selling of value-added mobile services using data miningHamidreza Atefi0MSc. Information Technology Engineering, Faculty of Engineering, Qom University, Qom, Iran. Email: Atefi.hamidreza@gmail.comGaining a competitive advantage is very important for mobile operators. Mobile value-added services are one of the innovations that operators use to diversify their business. Cross-selling is crucial for mobile operators to generate revenue and profits. Because operators will incur lower ancillary costs compared to attracting new customers. But it is not easy for them to identify potential customers who buy the services provided by operators. In this article, an attempt has been made to facilitate the cross-selling of mobile value-added services. The data used in this research is information about the past purchases of the customers of HamrahAval Company from the value-added mobile services. In the proposed solution, the infrastructure for creating cross-selling customer profiles is discussed. In this solution, after determining the optimal category of customers using their clustering, an attempt has been made to discover the rules between the services used by customers. By creating this profile, a target community can be achieved for the cross-selling of each service.https://jemsc.qom.ac.ir/article_2025_f171f2d2f7306c64f3fe1e1c516aeb69.pdfassociation ruleclusteringcross salevalue-added services |
| spellingShingle | Hamidreza Atefi Facilitate cross-selling of value-added mobile services using data mining مدیریت مهندسی و رایانش نرم association rule clustering cross sale value-added services |
| title | Facilitate cross-selling of value-added mobile services using data mining |
| title_full | Facilitate cross-selling of value-added mobile services using data mining |
| title_fullStr | Facilitate cross-selling of value-added mobile services using data mining |
| title_full_unstemmed | Facilitate cross-selling of value-added mobile services using data mining |
| title_short | Facilitate cross-selling of value-added mobile services using data mining |
| title_sort | facilitate cross selling of value added mobile services using data mining |
| topic | association rule clustering cross sale value-added services |
| url | https://jemsc.qom.ac.ir/article_2025_f171f2d2f7306c64f3fe1e1c516aeb69.pdf |
| work_keys_str_mv | AT hamidrezaatefi facilitatecrosssellingofvalueaddedmobileservicesusingdatamining |