Fear of Missing Out (FoMO) and Preferential Hunting Behavior on E-Commerce Platforms: A Case Study of Shopee and Lazada

Fear of Missing Out (FoMO) and Preferential Hunting Behavior on E-Commerce Platforms: A Case Study of Shopee and Lazada

This study investigated the psychological mechanism through which Fear of Missing Out (FoMO) influenced consumers’ preferential hunting behavior on two leading e-commerce platforms in Vietnam: Shopee and Lazada. Drawing on an integrated theoretical framework combining FoMO theory, self-determinatio...

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Bibliographic Details
Main Authors: Nguyen Duy Phuong, Bui Thanh Khoa, Pham Chau Thanh
Format: Article
Language:English
Published: Riga Technical University Press 2025-07-01
Series:Complex Systems Informatics and Modeling Quarterly
Subjects:
Fear of Missing Out (FoMO)
Preferential Hunting Behavior
Deal-Seeking Intention
Scarcity Perception
Consumer Sentiment
Social Influence
Online Access:https://csimq-journals.rtu.lv/csimq/article/view/315
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