Fear of Missing Out (FoMO) and Preferential Hunting Behavior on E-Commerce Platforms: A Case Study of Shopee and Lazada
This study investigated the psychological mechanism through which Fear of Missing Out (FoMO) influenced consumers’ preferential hunting behavior on two leading e-commerce platforms in Vietnam: Shopee and Lazada. Drawing on an integrated theoretical framework combining FoMO theory, self-determinatio...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Riga Technical University Press
2025-07-01
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| Series: | Complex Systems Informatics and Modeling Quarterly |
| Subjects: | |
| Online Access: | https://csimq-journals.rtu.lv/csimq/article/view/315 |
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