Does brand love strictly increase purchase intention? The case of Linio
Given that feelings toward a brand allow for a mutually beneficial relationship, it is easy to assume that they are closely related to the customer’s willingness to buy as if they increase or decrease probably in the same proportion. Consequently, this study aims to observe the attractiveness of the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2022-10-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17182/IM_2022_04_Rocha-Vallejos.pdf |
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