THE ROLE OF CHATBOTS IN BUSINESS COMMUNICATION. CUSTOMER INQUIRIES. CASE STUDY: H&M

THE ROLE OF CHATBOTS IN BUSINESS COMMUNICATION. CUSTOMER INQUIRIES. CASE STUDY: H&M

Business communication has changed due to the quick development of artificial intelligence (AI), and chatbots are essential for automating consumer interactions. This paper examines the impact of chatbots on handling business inquiries and correspondence, focusing on H&M as a case study. AI-powe...

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Bibliographic Details
Main Authors: Anamaria-Mirabela POP, Monica-Ariana SIM, Ioana Claudia HOREA
Format: Article
Language:English
Published: University of Oradea Publishing House 2025-07-01
Series:Oradea Journal of Business and Economics
Subjects:
chatbots
ai
business communication
customer service
h&m
automation
natural language processing
Online Access:https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/07/Anamaria-Mirabela-POP-Monica-Ariana-SIM-Ioana-Claudia-HOREA.pdf
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