THE ROLE OF CHATBOTS IN BUSINESS COMMUNICATION. CUSTOMER INQUIRIES. CASE STUDY: H&M
Business communication has changed due to the quick development of artificial intelligence (AI), and chatbots are essential for automating consumer interactions. This paper examines the impact of chatbots on handling business inquiries and correspondence, focusing on H&M as a case study. AI-powe...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Oradea Publishing House
2025-07-01
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| Series: | Oradea Journal of Business and Economics |
| Subjects: | |
| Online Access: | https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/07/Anamaria-Mirabela-POP-Monica-Ariana-SIM-Ioana-Claudia-HOREA.pdf |
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