Impact of Product, Process, Organisational, and Marketing Innovation on Micro, Small and Medium Scale Enterprises' Sustainability

Impact of Product, Process, Organisational, and Marketing Innovation on Micro, Small and Medium Scale Enterprises' Sustainability

Background: Rapid and efficient adoption of new business models is a key lever for improving an organisation's sustainable performance and one of the most important sources of enduring competitive edge. Nonetheless, studies show that a large number of business model innovations fail. Objecti...

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Bibliographic Details
Main Authors: Erna Listyaningsih, Yuliansyah Yuliansyah, Rissa A. Martinouva, Febrianty Febrianty, Muazza Muazza, Shofia Amin, Etty Puji Lestari, Amirul Mukminin
Format: Article
Language:English
Published: Department of Mass Communication, University of Nigeria 2025-06-01
Series:Ianna Journal of Interdisciplinary Studies
Subjects:
innovation
sustainability
performance
MSME; model
Online Access:https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/695
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