Impact of Product, Process, Organisational, and Marketing Innovation on Micro, Small and Medium Scale Enterprises' Sustainability
Background: Rapid and efficient adoption of new business models is a key lever for improving an organisation's sustainable performance and one of the most important sources of enduring competitive edge. Nonetheless, studies show that a large number of business model innovations fail. Objecti...
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Mass Communication, University of Nigeria
2025-06-01
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| Series: | Ianna Journal of Interdisciplinary Studies |
| Subjects: | |
| Online Access: | https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/695 |
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