Adoption of Buy Now, Pay Later (BNPL): A Time Inconsistency Perspective
Buy Now, Pay Later (BNPL) is a rapidly growing fintech tool, which is particularly popular among young consumers, with the potential to support more sustainable retail consumption. While firms increasingly adopt BNPL, its impact on time-inconsistent consumers remains underexplored. We address this g...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-04-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/2/81 |
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