Exploring neuromarketing strategies towards boosting consumer engagement with rural agricultural products: A systematic review
Rural agricultural products play a crucial role in local economies and cultural heritage; however, they encounter significant market challenges, such as limited consumer trust, weak branding, and inadequate marketing resources. Neuromarketing, which involves the application of neuroscience tools s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
ERRCD Forum
2025-07-01
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| Series: | Interdisciplinary Journal of Management Sciences |
| Subjects: | |
| Online Access: | https://pubs.ufs.ac.za/index.php/ijms/article/view/1871 |
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