Exploring neuromarketing strategies towards boosting consumer engagement with rural agricultural products: A systematic review

Exploring neuromarketing strategies towards boosting consumer engagement with rural agricultural products: A systematic review

Rural agricultural products play a crucial role in local economies and cultural heritage; however, they encoun­ter significant market challenges, such as limited consumer trust, weak branding, and inadequate marketing resources. Neuromarketing, which involves the application of neurosci­ence tools s...

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Bibliographic Details
Main Authors: Olaitan Ayotunde Shemfe, Ifeanyi Mbukanma
Format: Article
Language:English
Published: ERRCD Forum 2025-07-01
Series:Interdisciplinary Journal of Management Sciences
Subjects:
neuromarketing
consumer engagement
rural agricultural products
systematic review
Online Access:https://pubs.ufs.ac.za/index.php/ijms/article/view/1871
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https://pubs.ufs.ac.za/index.php/ijms/article/view/1871

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