Exploring the Drivers of Customer Loyalty in the Restaurant Industry: A Systematic Literature Review and Future Research Agenda

Exploring the Drivers of Customer Loyalty in the Restaurant Industry: A Systematic Literature Review and Future Research Agenda

The purpose of this paper is to provide a comprehensive analysis of the determinants of customer loyalty in the restaurant industry and identify opportunities for future research. A systematic literature review was conducted using the PRISMA protocol, involving a final sample of 33 articles publishe...

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Bibliographic Details
Main Authors: Ni Made Purnami, I Nyoman Nurcaya
Format: Article
Language:English
Published: UNIVERSITAS PENDIDIKAN NASIONAL 2025-06-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Subjects:
restaurant loyalty
service quality
systematic literature review
Online Access:https://journal.undiknas.ac.id/index.php/manajemen/article/view/6066
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