Exploring the Drivers of Customer Loyalty in the Restaurant Industry: A Systematic Literature Review and Future Research Agenda
The purpose of this paper is to provide a comprehensive analysis of the determinants of customer loyalty in the restaurant industry and identify opportunities for future research. A systematic literature review was conducted using the PRISMA protocol, involving a final sample of 33 articles publishe...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UNIVERSITAS PENDIDIKAN NASIONAL
2025-06-01
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| Series: | Jurnal Ilmiah Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://journal.undiknas.ac.id/index.php/manajemen/article/view/6066 |
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