How humor and fear in social advertising affect drivers‘ intention to change behaviour? The case analysis

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Bibliographic Details
Main Authors:	Agota Giedrė Raišienė, Walter Wymer, Valda Dirginčienė
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin 2021-06-01
Series:	Economics & Sociology
Subjects:	social marketing communications belief change behaviour change WOM unsafe driving
Online Access:	https://www.economics-sociology.eu/?825,en_how-humor-and-fear-in-social-advertising-affect-drivers%E2%80%98-intention-to-change-behaviour-the-case-analysis
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