Multimodal insights: enhancing cultural promotion through analysis of Saudi Arabian audiovisual productions
Abstract This research explores the application of Dicerto’s (2018) multimodal pragmatic model in analyzing Arabic audiovisual productions for translation purposes, focusing on enhancing cultural promotion. Employing a qualitative descriptive analysis approach, the study examines samples from Saudi...
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| Format: | Article |
| Language: | English |
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Springer Nature
2025-03-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-04456-0 |
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