Platform search design with heterogeneous consumers
Abstract Digital platforms facilitate interactions between buyers and sellers. This study examines intermediary shopping platforms’ strategic search designs and their effects by incorporating consumer behaviors. Some consumers, often referred to as “naïve,” possess limited expertise in evaluating a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-05-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-04932-7 |
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