A study on Nike’s digital marketing strategy based on the 4Ps theory and analysis of competitiveness maintenance methods
This essay explores the concepts and theories of E-commerce, alongside the evolution and significance of digital marketing in the contemporary business landscape. It provides a comprehensive case study of Nike, focusing on its digital marketing strategies. Through Jerome McCarthy’s 4Ps of marketing—...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01007.pdf |
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