The importance of analyzing crisis management in the formation of a marketing strategy in entrepreneurial activities
In today’s challenging economic and political environment, effective crisis management plays an important role in a company’s survival. Crisis management is a system of measures aimed at minimizing the consequences of a crisis. In times of unstable economic situations and changing consumer behavior,...
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2025-01-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/321592 |
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