Research on the Optimal Live-Streaming Strategy Under the Influence of Consumer Preferences: Taking Agriculture and Cultural Tourism Enterprise as an Example

Research on the Optimal Live-Streaming Strategy Under the Influence of Consumer Preferences: Taking Agriculture and Cultural Tourism Enterprise as an Example

A series of policy measures have been implemented to support the integration of agriculture and cultural tourism (ACT), positioning it as a pivotal component of the modern rural industrial system. Additionally, the rapid growth of e-commerce live streaming has surpassed the limitations of traditiona...

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Bibliographic Details
Main Authors: Fanyong Meng, Yu Wu
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
agriculture and culture tourism
live streaming
consumer type
asymmetry information
signaling game
Online Access:https://www.mdpi.com/0718-1876/20/2/89
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