Exploring the Sustainability of Sports OTT Service
In South Korea, Generation Z’s influence on the growth of sports over-the-top (OTT) services is significant. For sustainable growth, OTT service providers need to focus on converting existing users into loyal customers. In this context, understanding Generation Z’s subjective perceptions of the cons...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-02-01
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| Series: | Digital |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-6470/5/1/5 |
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