Possibilities and Problems of Artists’ Involvement in Value Formation:

Art marketing has been systematically implemented with the goal of connecting works of art with audiences. There has been much research from this perspective. However, the specific involvement and practice of marketing by artists themselves has not been examined. Due to the unique circumstances of a...

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Bibliographic Details
Main Author: Akiko Murakami
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2025-01-01
Series:Maketingu rebyu
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/marketingreview/6/1/6_2025.003/_html/-char/en
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