Impact of Green Advertising on Consumer Purchase Intentions in the Beverage Industry: The Moderating Role of Product Quality
In the current era, the usage of environmentally sustainable products has risen significantly. Consumers are becoming more conscious of their selection and priorities by aligning their purchasing decisions towards a sustainable lifestyle. Hence, the importance of green advertising holds great value...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2024-12-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1158 |
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