Martingale Stopping Rule Application in Bayesian A/B Testing With Batch Data

Martingale Stopping Rule Application in Bayesian A/B Testing With Batch Data

Continuous monitoring in A/B testing is widely used for selecting options, variants, or treatments in healthcare analytics. However, the appropriate stopping strategy for A/B testing in continuous monitoring remains unclear. This study proposes a Bayesian A/B testing method for continuous monitoring...

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Bibliographic Details
Main Authors: Yali Wang, Haiyan Yu, Ching-Chi Yang, Ronggui Zhang
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
A/B testing
Bayesian decision-making
batch data
martingale stopping strategy
healthcare applications
Online Access:https://ieeexplore.ieee.org/document/11028057/
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https://ieeexplore.ieee.org/document/11028057/

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