Employer branding on the Building Materials Market in Romania
In an economic context characterized by tough competition for recruiting and keeping talent, employer branding is crucial, and the building materials sector in Romania is no different. This paper explores the importance of employer branding for companies in this sector, analyzing how large companies...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2024-12-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V03_2024_137.pdf |
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