Employer branding on the Building Materials Market in Romania

In an economic context characterized by tough competition for recruiting and keeping talent, employer branding is crucial, and the building materials sector in Romania is no different. This paper explores the importance of employer branding for companies in this sector, analyzing how large companies...

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Bibliographic Details
Main Author: Oana-Cristina MOGOȘ
Format: Article
Language:English
Published: The Bucharest University of Economic Studies Publishing House 2024-12-01
Series:Journal of Emerging Trends in Marketing and Management
Subjects:
Online Access:https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V03_2024_137.pdf
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