Neuromarketing Reseach: Ethics, Procedures and Perceptions of Parties Involved
Through the present article neuromarketing as a research method is discussed, starting from definitions, to instruments available, ending with an analysis of the ethical issue of the field. The novelty of the study is that perceptions and experiences of neuromarketing practitioners are presented, th...
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| Format: | Article |
| Language: | deu |
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Taras Shevchenko National University of Kyiv
2019-09-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2020/02/205-40-46.pdf |
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| _version_ | 1849701383339507712 |
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| author | M.T. <U+021A>ichindelean |
| author_facet | M.T. <U+021A>ichindelean |
| author_sort | M.T. <U+021A>ichindelean |
| collection | DOAJ |
| description | Through the present article neuromarketing as a research method is discussed, starting from definitions, to instruments available, ending with an analysis of the ethical issue of the field. The novelty of the study is that perceptions and experiences of neuromarketing practitioners are presented, therefore contributing to the knowledge creation regarding this type of marketing research. |
| format | Article |
| id | doaj-art-218acaf0e91247c6aa45e7cc85b73201 |
| institution | DOAJ |
| issn | 1728-2667 2079-908X |
| language | deu |
| publishDate | 2019-09-01 |
| publisher | Taras Shevchenko National University of Kyiv |
| record_format | Article |
| series | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| spelling | doaj-art-218acaf0e91247c6aa45e7cc85b732012025-08-20T03:17:58ZdeuTaras Shevchenko National University of KyivВісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2019-09-014205404610.17721/1728-2667.2019/205-4/6Neuromarketing Reseach: Ethics, Procedures and Perceptions of Parties InvolvedM.T. <U+021A>ichindelean0PhD in Economics, Bucharest University of Economic Studies, Bucharest, RomaniaThrough the present article neuromarketing as a research method is discussed, starting from definitions, to instruments available, ending with an analysis of the ethical issue of the field. The novelty of the study is that perceptions and experiences of neuromarketing practitioners are presented, therefore contributing to the knowledge creation regarding this type of marketing research.http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2020/02/205-40-46.pdf |
| spellingShingle | M.T. <U+021A>ichindelean Neuromarketing Reseach: Ethics, Procedures and Perceptions of Parties Involved Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| title | Neuromarketing Reseach: Ethics, Procedures and Perceptions of Parties Involved |
| title_full | Neuromarketing Reseach: Ethics, Procedures and Perceptions of Parties Involved |
| title_fullStr | Neuromarketing Reseach: Ethics, Procedures and Perceptions of Parties Involved |
| title_full_unstemmed | Neuromarketing Reseach: Ethics, Procedures and Perceptions of Parties Involved |
| title_short | Neuromarketing Reseach: Ethics, Procedures and Perceptions of Parties Involved |
| title_sort | neuromarketing reseach ethics procedures and perceptions of parties involved |
| url | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2020/02/205-40-46.pdf |
| work_keys_str_mv | AT mtu021aichindelean neuromarketingreseachethicsproceduresandperceptionsofpartiesinvolved |