Neuromarketing Reseach: Ethics, Procedures and Perceptions of Parties Involved
Through the present article neuromarketing as a research method is discussed, starting from definitions, to instruments available, ending with an analysis of the ethical issue of the field. The novelty of the study is that perceptions and experiences of neuromarketing practitioners are presented, th...
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
Taras Shevchenko National University of Kyiv
2019-09-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/uploads/2020/02/205-40-46.pdf |
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