Balancing Interests in the Field of Tourism Based on Digital Marketing Tools
Digital technologies are actively implemented in all areas of tourism. The article identifies the main areas of balancing interests in the field of tourism on the basis of optimization of digital marketing tools. Analytical research has shown that a set of sales channels in the Internet environment...
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| Main Authors: | Viktoriia Niziaieva, Margaryta Liganenko, Irina Muntyan, Mykola Ohiienko, Mykhailo Goncharenko, Olga Nazarenko |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2022-09-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_88875_917b4bb462cacdff5c467c49a24a9726.pdf |
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