Balancing Interests in the Field of Tourism Based on Digital Marketing Tools

Digital technologies are actively implemented in all areas of tourism. The article identifies the main areas of balancing interests in the field of tourism on the basis of optimization of digital marketing tools. Analytical research has shown that a set of sales channels in the Internet environment...

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Bibliographic Details
Main Authors: Viktoriia Niziaieva, Margaryta Liganenko, Irina Muntyan, Mykola Ohiienko, Mykhailo Goncharenko, Olga Nazarenko
Format: Article
Language:English
Published: University of Tehran 2022-09-01
Series:Journal of Information Technology Management
Subjects:
Online Access:https://jitm.ut.ac.ir/article_88875_917b4bb462cacdff5c467c49a24a9726.pdf
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