Bayesian Deep Learning Meets Self-Attention: A Risk-Aware Approach to Advertisement Optimization
In the highly competitive landscape of e-commerce advertising, maximizing Return on Advertising Spend (ROAS) is critical, yet remains inherently uncertain due to auction-based bidding dynamics and fluctuating market conditions. Traditional deterministic models fail to capture this uncertainty, neces...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/11005530/ |
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