Kognitiewe orientasie as determinant van verbruikersbesluitneming
The consumer decision-making process proves to be the most comprehensive and integrated approach to explain and predict consumer behaviour. A fundamental problem, however, is that as a result of their complexity and cognitive substructure, the models which have been designed to express this approac...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-11-01
|
| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2053 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|