PENGARUH BRAND AWARENESS, KERAGAMAN PRODUK DAN IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN PADA WIZZMIE MERR SURABAYA
The food and beverage industry in Indonesia, particularly the spicy food business, is growing rapidly and significantly contributing to the economy. Wizzmie, a new spicy noodle outlet in Surabaya, is a rapidly developing business. This study examines the impact of brand awareness, product diversity,...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Sekolah Tinggi Ilmu Ekonomi (STIE) Mahardika
2025-05-01
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| Series: | Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen |
| Subjects: | |
| Online Access: | https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/1322 |
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