The flagship is here! Multimodal technical storytelling in localised corporate websites
With the latest technological advances and the digital transformation in all areas of business and life, technical content has transformed into a multisemiotic and multimodal form of communication. This contribution focuses on multimodal metaphorical realisations of technical content integrated in d...
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| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
ZHAW
2023-07-01
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| Series: | JoSTrans: The Journal of Specialised Translation |
| Online Access: | https://www.jostrans.org/article/view/7108 |
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