Sameness entices, but novelty enchants in fanfiction online

Abstract Cultural evolution is driven by how we choose what to consume and share with others. A common belief is that the cultural artifacts that succeed are the ones that balance novelty and conventionality. This “balance theory” suggests that people prefer works that are familiar, but not so famil...

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Bibliographic Details
Main Authors: Elise Jing, Simon DeDeo, Devin Robert Wright, Yong-Yeol Ahn
Format: Article
Language:English
Published: Springer Nature 2025-07-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-025-05166-3
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