Shopping Motivation and Green Consumption: A Study about Green Buying Behavior of Pakistani Consumers

Natural resource depletion, increase in global population, climate change, and unsustainable consumption behaviors have all wreaked havoc on the ecosystem around the world. Increased consumption of green products is among the most effective strategies in adoption of sustainable consumption. The purp...

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Bibliographic Details
Main Authors: Imran Khan, Furrukh Bashir, Rashid Ahmad, Muhammad Ayub
Format: Article
Language:English
Published: International Research Alliance for Sustainable Development - iRASD 2021-12-01
Series:iRASD Journal of Management
Subjects:
Online Access:https://www.journals.internationalrasd.org/index.php/jom/article/view/473
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