Sentiment Modeling of Instagram Users Towards Traditional and Modern Body Scrubs Using the Naive Bayes Algorithm

This study conducts sentiment analysis on Instagram comments related to traditional and modern body scrub products using the Naive Bayes algorithm. The aim of the research is to identify and compare consumer sentiments—positive, negative, or neutral—toward these two categories of skincare products....

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Bibliographic Details
Main Authors: Mardiana Mardiana, Kusrini Kusrini
Format: Article
Language:Indonesian
Published: LP3M Universitas Nurul Jadid 2025-04-01
Series:Journal of Electrical Engineering and Computer
Subjects:
Online Access:https://ejournal.unuja.ac.id/index.php/jeecom/article/view/10175
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