Impact of Custom Tailoring on Ready to Wear Market in Ghana

This is an exploratory study on the impact of custom tailoring on ready to wear market and mass customization with the goal of creating a fashion collection considering the demands of customers in Ghana. The paper seeks to promote customer preference for ready to wear clothing among Ghanaians. It f...

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Bibliographic Details
Main Authors: Victoria Abra Honu, Gladys Mensah Agbenyeku, Elsie Naa Akuyea Addy
Format: Article
Language:English
Published: The Institute of Textiles and Fashion Professionals – Ghana 2020-05-01
Series:Fashion and Textiles Review
Subjects:
Online Access:https://journal.itfpgh.com/ftr/article/view/18
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