Greening the future: How social networks and media shapes youth's eco-friendly purchases

Consumers' environmental information acquisition from social networks and media facilitates the sharing of recommendations on environmentally friendly products, sustainable initiatives, and environmental protection activities. This study investigates the crucial role of consumers' informat...

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Bibliographic Details
Main Author: Le Thanh Truc
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S219985312400204X
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