FACTORS INFLUENCING INTENTION TO USE ELECTRONIC BANKING IN EAST ALGERIA
This study aims to examine the factors influencing customers’ intention to use electronic banking (e-banking) in East Algeria. The proposed conceptual model is based on the Technology Acceptance Model (TAM) with its original postulates: perceived usefulness and perceived ease of use, which is extend...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bucharest University of Economic Studies
2024-09-01
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| Series: | Business Excellence and Management |
| Subjects: | |
| Online Access: | https://beman.ase.ro/no143/1.pdf |
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