Social media crisis communication and public engagement during COVID-19 analyzing public health and news media organizations’ tweeting strategies
Abstract This study investigates early COVID-19 communication strategies and content of four public health and four news media organizations across Australia, China, the UK, and the US on X (formerly Twitter) and their public engagement. 15,711 COVID-19-related tweets from the selected accounts post...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-05-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-90759-w |
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