Social media crisis communication and public engagement during COVID-19 analyzing public health and news media organizations’ tweeting strategies

Abstract This study investigates early COVID-19 communication strategies and content of four public health and four news media organizations across Australia, China, the UK, and the US on X (formerly Twitter) and their public engagement. 15,711 COVID-19-related tweets from the selected accounts post...

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Bibliographic Details
Main Authors: Ting Song, Ping Yu, Brian Yecies, Jiang Ke, Haiyan Yu
Format: Article
Language:English
Published: Nature Portfolio 2025-05-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-025-90759-w
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