Investigating the Effect of Psychographic and Demographic Variables on the Purchase of Sports Products (Case Study of Green Purchase of Sports Goods)

Purpose: This study investigated the effective of factors (demographic-social variables and mental grapy variables) on the behavior of purchase green.Methods: The objective of the research applied and in terms of the research methodology is descriptive and correlational. The statistical population i...

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Bibliographic Details
Main Authors: Mohammad Saeid Kiani, leila Nazari, Shahab Bahrami
Format: Article
Language:English
Published: University of Mohaghegh Ardabili 2021-06-01
Series:Research in Sport Management and Marketing
Subjects:
Online Access:https://rsmm.uma.ac.ir/article_1318_347909a1375ff561bc82ed4bbde598d0.pdf
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