Analysis of the Effect of Brand Loyalty on Perceived Quality with the Mediator Variable of Customer Authentic Perception
Telecommunication technology is developing rapidly, triggering fierce competition in the hospitality industry. A deep understanding of customer needs and appropriate product development are essential to win this competition. This study investigates the relationship between brand loyalty, brand imag...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-11-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5815 |
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