Business network accessibility: Innovation capability as a connecting factor between Customer Relationship Management and market orientation on SMEs’ performance

Small and Medium Enterprises (SMEs) in Indonesia have a strategic role in the national economy and face challenges in global competition. These challenges include limited access to capital, limitations in technology adoption, low innovation capacity, and the need for more human resource development....

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Bibliographic Details
Main Authors: Muhammad Fahmi, Muhammad Andi Prayogi, Muhammad Taufik Lesmana, Maharani Citra Kencana, Syahnita
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-04-01
Series:Innovative Marketing
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Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21969/IM_2025_02_Fahmi.pdf
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