STRENGTHENING THE ECONOMY OF SMALL-SCALE FISHERMEN: THE ROLE OF ENTREPRENEURIAL MARKETING PROCESSES IN ENHANCING FINANCIAL PERFORMANCE TO REDUCE POVERTY
Small-scale fishermen on the southern coast of Java face various challenges, including structural poverty, limited market access, and low understanding of financial management and digital marketing. Additionally, they are affected by climate change, which has led to decreased catch yields and height...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2024-11-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | http://rjoas.com/issue-2024-11/article_16.pdf |
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